Albert Lu

Albert Lu

Founder & President, Luma Financial
Speak to Albert
15+ years building macro-informed, real-asset portfolios. Former CEO of Sprott U.S. Media; co-founded Rule Classroom with Rick Rule.

Albert Lu founded Luma Financial, an independent wealth management firm in Carlsbad, California, and has advised investors for more than 15 years.

Albert’s approach emphasizes macroeconomic awareness, disciplined portfolio construction and the role of real assets in building resilient, long-term portfolios. His experience spans traditional investments, precious metals and alternative strategies, giving clients a diversified way to navigate changing markets.

Before Luma, Albert was CEO of Sprott U.S. Media and held leadership roles at Sprott Asset Management. He also co-founded Rule Classroom, an investor education platform, with Rick Rule.

A licensed investment adviser, Albert has been featured on CNBC, Fox Business and Bankrate, and speaks regularly on markets and portfolio strategy.

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